Friday, April 9, 2010

American Idol Teams Up With Electrolux to Find First-Ever 'Mom Idol'

From caring for their families to caring for their communities, today's Moms do it all in their quest to make a difference.  They give ... and give back.  They are the champions who champion what is important, and a voice for what matters most.  Yet despite their dizzying devotion to doing it all, Moms rarely get the recognition they deserve ... until now.

Beginning April 5, Electrolux, the brand that celebrates amazing Moms, will launch their search for America's first-ever "Mom Idol". Through an agreement with FremantleMedia Enterprises (FME), licensor of American Idol®, Electrolux is teaming with the award-winning show to find an extraordinary mom.  The winner will receive a trip for two to the American Idol finale in Hollywood; a $5,000 donation to the charity of her choice; a VIP makeover; and a suite of Electrolux premium appliances.  Read more.

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