NEMA Expands enLIGHTen America Campaign to Twitter and Blogosphere

The National Electrical Manufacturers Association (NEMA) has announced the expansion of its enLIGHTen America (eA) campaign to include blogging and a Twitter page. The expansion marks the most recent step in an initiative dedicated to building awareness of the value of lighting retrofits using the latest technology.

Since 2008, eA has been informing commercial building managers that lighting upgrades are not only a great source of money and energy savings, but also provide a great return on investment and increase overall asset value.

In its first year eA reached more than a million people in real estate and building management markets. It accomplished this by presenting at industry trade shows, publishing feature articles, and distributing press releases. While these venues have defined the campaign in the past, eA is embracing new opportunities presented through social media.

Campaign progress can now be followed on Twitter at http://twitter.com/nemasavesenergy.

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