“Don’t be Shocked. Buy Authentic” Campaign Launches this Month

Eaton, Schneider Electric, and Siemens have joined forces with Electro-Federation Canada to develop an awareness campaign to raise awareness of the risks and hazards associated with the influx of counterfeit and unsafe electrical products in the market. 

The campaign includes print ads, postcards and buttons. Print ads will be published in this month's editions of Electrical Business as well as their French-language counterpart, L'industrie électrique and Électricité Quebec. Packages containing information materials and awareness buttons were sent to distributors informing encouraging them to spread the word during the month of May to their customers. For more information on this campaign, click here.