Samsung Electronics America, Inc., announces the appointment of Ralph Santana as Senior Vice President and Chief Marketing Officer, at the company's North American headquarters.
Santana joins Samsung after a 16-year career with PepsiCo Inc. During his Pepsi career, Ralph has had multiple international and domestic leadership roles in marketing, spanning various brand initiatives and product categories. Most recently, he was the VP of Marketing for PepsiCo's flagship Pepsi-Cola trademark. In that capacity, he re-launched the brand with a new positioning, identity, and communications strategy and was responsible for the highly-acclaimed Pepsi Refresh Project.
In his new position, Santana will take leadership responsibility for Samsung's North America Marketing organization, including the Brand Marketing, Digital Marketing, Market Intelligence, and Product Innovation teams. He will report directly to CS Choi, President & CEO of Samsung Electronics America.
No comments:
Post a Comment